The prospect of a viable treatment for ALS has inspired serial entrepreneurs – Yossi Gross and Ariel Gordon to play an active role in treating several neurodegenerative diseases. Both Yossi and Ariel have personally encountered the devastating effects of ALS, with Gross’ sister Shoshi and Gordon’s wife Eti having been diagnosed with it.

The sporadic and rapid onset of the disease, alongside the challenges of diagnosing ALS, has made a cure for this orphan disease incessant for Gross and Gordon. Gordon’s wife, Eti, is optimistic and hopeful that a treatment for ALS will be made available in the near future.